At the end of the year and the beginning of the year, it is time for the gantry machine tool inventory. The reporter remembers that when the gantry machine tool summarized and looked at the topic last year, the gantry machine tool was still in a mixed mood: on the one hand, the total output value of the gantry machine tool industry jumped to 400 billion yuan. Happy; on the other hand, there are uncertainties and concerns about the gantry machine tool market.
But now it seems that the performance of the machine tool industry in 2010 is surprising. Even many foreign-funded companies lament the good performance of the Chinese machine tool market, but in addition to admiration, they also have doubts: Why can the Chinese market have such great energy?
Because of this, the current situation among foreign companies is prevailing. When Chinese executives report to the headquarters, it is inevitable that this high-speed growth is unsustainable, otherwise the headquarter indicators will definitely increase in the coming year .
However, what can be sure now is that this year China is no longer suspicious as the world’s largest machine tool production and sales country. What will happen next year?
Stable development in the coming year
According to the statistics of the first three quarters of the China Machine Tool Industry Association, from January to September, China’s cumulative consumption of metal cutting machine tools was 545,000, an increase of 32.3% year-on-year. In the first three quarters, China has accumulated a total of 157,822 CNC metal cutting machine tools, a year-on-year increase of 66.51%.
Looking at South Korea and Japan in Asia, the scenery is not unique to China. CNC machine tools According to the statistics provided by the Korea Machine Tool Manufacturers Association (KOMMA), from January to September, the total value of Korean consumer machine tools was 1987.122 billion won, an increase of 64.77% over the same period in 2009. And the Japan Machine Tool Industry Association (JMTBA) announced that the statistical value emerges: the total number of Japanese machine tool orders in the first three quarters increased by 173.2% compared with the same period in 2009. From January to September, the cumulative sales of Japanese machine tools were 612.88 billion yen, a year-on-year increase of 30.1%. Among them, the domestic and overseas orders increased by 98% year-on-year, and the overseas orders increased by 230.2% year-on-year.
Judging from the status of the second half of the year, it is true that it may be noticed that the order volume has fallen slightly from the first half of the year. However, many insiders said that according to the market sales characteristics of the machine tool industry itself, it should not be a problem to grow more than 30% this year. In this way, the total output value of China’s machine tool industry this year is likely to reach another level of 500 billion yuan. However, it is certain that it is impossible to maintain such a high growth rate next year. The reporter’s response from the association was “a 15% increase.”
At the fourth meeting of the sixth executive director (expanded) meeting of the China Machine Tool Industry Association, Wang Liming, vice chairman and secretary-general of the association, proposed the main purpose of the “Twelfth Five-Year Plan”: “By the end of the 12th Five-Year Plan, the machine tool industry The total industrial output value will be 700 billion yuan.
In this way, if the calculation is based on the 500 billion yuan in the first year of the “Twelfth Five-Year Plan” of next year, the growth rate in the next five years should be about 10%, which of course should be carried out smoothly. And not like the “Eleventh Five-Year Plan”, the industry’s total output value from 130 billion yuan to 500 billion yuan in 2005, an average annual growth of more than 20%.
Changing the way of development or the main line
Miao Wei, Deputy Minister of Industry and Information Technology, said that during the “12th Five-Year Plan” period, the most important thing is to implement a theme and a main line.
“One theme” is to take the superstitious view of development as the theme, which should run through the top of various tasks; “One main line” is to change the economic development method as the main line of work. How to change the way of implementation, where is the starting point? It needs to pass the adjustment structure, including the structure of three industries; the structure between export, expenditure, and investment; the structure of income distribution; and the regional development structure.
He emphasized that if we want to become a strong country, we need a number of large enterprises with international influence, international competitiveness, and large international market shares.
Although China’s total industrial products are large, the added value of products is not high. By the end of last year, China’s industrial value-added rate was 26.8. That is to say, to complete an industrial output value of 100 yuan, the real value found was only 26.8 yuan. The world’s symmetry is 35, and the prosperity of the country is 40.
Why is China’s industrial added value not high? One of the important reasons is that the ability to independently renovate is not strong, the technology content of the product is not high, and many key technologies and central technologies are still attached to foreign imports. As equipped with a master machine, the machine tool industry also faces this embarrassment.
Miao Wei expressed: “The CNC machine tool project once formulated the” Twelfth Five-Year Plan “implementation plan, which is still mainly implemented in the four major areas of traditional service areas: ships, aerospace, power generation equipment, and automobiles. In addition, it must be implemented in aerospace The scope should be appropriately expanded. The important thing is the equipment required by the defense industry. Many of the advanced machine tools urgently needed by the defense industry cannot be bought with money. At the same time, the defense industry is also one of the best use of domestic CNC machine tools. ”
In addition to the host, CNC systems and functional components will be the focus of CNC special attention. It is understood that during the “Twelfth Five-Year Plan” period, the special plan focuses on the numerical control systems and functional components developed in the industry to improve the overall technical level of the industry and competence. In the detailed obligation arrangement of the compound machine tool, the coordinated development between the host computer and the numerical control system, the numerical control system and the functional components is mainly considered. In addition, the “Twelfth Five-Year Plan” also clearly put forward specific requests for supporting domestic CNC systems and functional components.
In this way, we can be sure that during the “Twelfth Five-Year Plan” period, the state will further increase investment in these weak links, and effectively deal with the quality of the system and core functional components, so that the high-end CNC systems and functional components can be satisfied with ruggedness and accuracy. Sexual request, complete the bulk consumption of the host, whether the domestic high-end CNC system market occupation rate accounts for 8% to 10% of the target.
Miao Yu revealed that the “Twelfth Five-Year Plan” country will also encourage and support the manufacturing of functional component companies with a good foundation, increase research and development investment and technological reform efforts; actively promote the machine tool industry to take the lead in applying various high-end CNC systems specially developed by CNC machine tools. , Functional components and tool products, encourage OEMs to develop various types of much-needed consumer manufacturing equipment for functional component enterprises. He thought that only this ability was enough to make up for this shortcoming, and talented enough to keep up with the requirements of the host.
Shaping Brand Value
On December 8, the eighth 4S shop of Shenji Co., Ltd. was settled in Xi’an.
According to the plan of Shenyang Machine Tool Co., Ltd., by 2015, 50 ~ 70 4S stores will be established in China, and the average closing amount of each store will reach 200 ~ 300 million yuan. At the same time, vigorously develop overseas marketing and service companies.
This can see a major change in the marketing situation of Shenyang machine tools. In addition, in terms of product improvement, Shenyang Machine Tool has also released the search for technical indicators and turned to function indicators. So when Shenyang Machine Tool launched the new five categories of products, Guan Xiyou loudly announced to the industry: “Shenyang Machine Tools should be developed and manufactured according to market needs.”
The development direction of being close to the market and shaping the brand can also find practical basis in the “12th Five-Year Plan”. In the plan for the next five years, the state proposed to vigorously develop the progressive service industry, and the Ministry of Industry and Information Technology also proposed that while doing a good job in the industrial industry, it should also vigorously develop the consumer service industry, and highlighted the importance of this issue.
Miao Wei said: “Many international companies have long mentioned that selling products is selling services. Most of our companies are still in the stage of selling products. Without a brand, service is even worse. For the machine tool industry, That said, the more important thing is to change the point of view. If the service is done well, the added value of the product will be advanced. Supplying the service will also achieve better economic and social benefits. ”
In fact, price is only part of value, and service can also express value. The reporter believes that the difference in the value of the machine tools of the same grade to the users represents the service ability of the original manufacturer. A successful machine tool trade not only brings the user the machine tool, but also the transfer of new technologies, new processes, and new concepts. This is the perfect value the machine tool brings to the user.
The brand that can impress users by including product value and service value from the new group is a company’s brand.
The reporter believes that, as the world’s largest machine tool production and sales country, China’s demand will certainly give birth to a number of excellent machine tool manufacturing enterprises, and there will be a number of well-known brands to convey the company’s business philosophy.